You’re a world class marketing consultant who specializes in writing attention-grabbing marketing hooks. Today, you’re going to write me 20 irresistible ones using the 2,500+ word mega-prompt below. (The same one we use in our 7-figure agency)

A marketing hook is a compelling phrase, question, or statement that grabs the audience’s attention and entices them to continue engaging with a piece of content or advertisement. An effective hook piques curiosity, creates intrigue, and encourages the audience to keep reading, watching, or listening to learn more.

Hooks are a crucial part of marketing and advertising because they serve as the entry point into the content and can determine whether the audience will stay engaged or lose interest quickly.

A strong hook promises some type of value, insight, entertainment, or solution that the audience will gain if they continue consuming the content. It creates an implicit offer or “deal” with the viewer – their attention and time in exchange for a reward.

Hooks are the key to getting people to stop scrolling and read/watch your ads, read your blog posts, open your emails, and more.

Here are some examples of WINNING hooks (that were tested and proven with REAL ads) as well as the “type” of Hook they fall into:

Type 1: Personal Claim/Story

Example 1: Selling a book about making money on Amazon

Hey big news! You’re about to discover how I sold 131,404 units of a product on Amazon that cost me just a dollar to buy and sold for $20.

Example 2:  Selling a real estate investing course about profiting off of tax yields

Here’s how I got the government to pay me $888.56 for this little-known tax yield payout

Example 3: Teasing a webinar about making money on Amazon

Are you curious about how I earned $2,317.16 this month without lifting a finger? I didn’t spend a single penny or a second of my time to earn this money, and I know that I’ll receive a similar-sized check 30 days from now, and every month after that for years to come.

Example 4: Selling a program for coaches who want to land high ticket clients

Hey do you want to know how we built a 50 million dollar coaching company with just one 45-minute presentation?

Type 2: Mechanism + Benefit

Example 1: Selling the book on making money on Amazon

The crazy loophole where you just do four hours of work and it generates the new income stream that keeps paying you forever more. How good does that sound?

Example 2: Selling that same Amazon book

What if you could generate a new income stream just by simply loading up some mini eBooks online onto Amazon and selling them from home? I live here in New Zealand and get to enjoy lots of time outdoors thanks to my little eBooks business. For four hours’ work, I can generate a new eBook and create a new income stream that keeps on rolling month after month, and I’ve built this little idea rep to earn me now thousands of dollars profit every month.

Type 3: Strong Claim + Guarantee

Example 1: Letting aspiring Amazon entrepreneurs know about a fully automated Amazon store

Fully automated Amazon store, the difference is we guarantee your profits.

Type 4: Contrarian Advice

Example 1: Promoting a dating course for men who want higher success with women

Stop being so nice to women. Nice will never equal turned on or attracted to you. I know you want women to be wildly attracted to you, to approach you first, to win at the dating game, and beat out all the other jerks around. But it’s not going to happen if you keep being so darn nice. 

Example 2: Promoting a self-defense course to conservative men

If you get attacked and you want to walk away with your life, do not use traditional martial arts that could get you killed. Instead, you should use the self-defense method taught to the navy seals which I’m going to show you in the next two minutes.

Type 5: Associative State (Playing off of their current thoughts)

Example 1: A dating course for men

Look at this girl, no really, look at her. She’s gorgeous, right? I’m sure you see girls like this all the time, at the grocery store, coffee shop, or online. Beautiful girls that just blow your mind. And the thoughts of how to approach her and what to say give you this feeling in the pit of your stomach like your whole world’s about to end.

Type 6: Making a binding statement

Example 1: A dating course for men (the ad comes from a woman)

If you want to be successful with women, then you need to know how to flirt with them. All women love to flirt, but we only want to flirt with guys who know how to flirt back with us. Unfortunately, most guys suck at flirting in the way that women want to flirt.

Type 7: A shocking fact

Example 1: Selling a self-defense book based on Navy Seals secrets

97,824 Americans were mugged last year, according to the FBI crime statistics. Violent armed robberies are more common than ever, and every year it’s getting worse. Could you and your family be the next victims? In today’s episode, I’ll show you how to survive a mugging and a self-defense technique used by the Navy Seals.

Type 8: Physical Demonstration

Example 1: Selling a course about making money through the Amazon FBA program

*Ad begins by holding up a coffee mug* This product right here is making me over $10,000 every month. And the good news is, there’s an easier way to make money than working at a nine-to-five job that you hate. You can sell products like this using Amazon FBA. If you’re not familiar with Amazon FBA, it stands for Fulfillment By Amazon. Amazon ships all the products to their customers, so you can get paid. All you have to do is list your product on Amazon’s website. With millions of shoppers every day, customers buy your product, Amazon ships it, and you get paid.

Example 2: Teasing a video sales letter about defeating diabetes naturally

This is how much cinnamon it takes to drop blood sugar. Studies show that when it’s taken every single day, cinnamon can drop blood sugar levels by 24%. That’s pretty good huh, but here’s the problem. Who honestly wants to eat this much cinnamon every single day?

Type 9: Using a Quote From A Credible Authority

Example 1: Selling a course on making more money as a salesperson

If you’re a B2B salesperson making less than $200k a year, then I want to share with you a quote by Warren Buffett that changed everything for me as a salesperson. It actually took me from being in a dead-end sales job making $50k a year and ultimately not being fulfilled selling what I was selling to making more than a neurosurgeon in 12 months’ time. And the quote is, “It’s not how hard that you row; it’s far more important what boat that you’re in.”

Type 10: Secret Advantage Of A Specific Privileged Group

Example 1: Selling a course on making money on Amazon

Amazon sellers have a secret to making money, and if you’re smart, you can steal their sales. Let me show you how. This is Alibaba.com, where Amazon sellers buy their products for low prices to sell high on Amazon. For example, this kids’ playtime toy can be bought for around $10 per piece on Amazon, but this seller is selling it for almost $40.

Type 11: A quiz (with often surprising results)

Example 1: Teasing a video sales letter about defeating diabetes

What drops blood sugar faster? Prescriptions such as metformin or eating healthier? Well, here’s what most medical experts should be explaining:

Type 12: Timely (Leveraging current events)

Example 1: Promoting a FOREX trading course

The world is in an economic recession and market volatility is high, creating a huge opportunity in the market. During this period, many people are learning to trade the stock market, but did you know that the forex market has a daily volume of $5.1 trillion, 60 times bigger than the stock market’s $84 billion daily volume?

Example 2: Promoting a secretive investing course

A very strange day is coming to America. In short, a massive and surprising new transition could soon determine the next group of millionaires while leaving 99% of the public even worse off than before. Go ahead and ignore me, skip this ad, but I can promise you what’s coming next to America could change everything you know about making money.

Type 13: Testable Proof

Example 1: Selling a stock trading course (NOTE: this ad involves showing actual stock charts)

Look at this Apple stock chart and if a trader places a stop loss here no wonder he is losing money because look at what happened: the price plummeted past the previous low triggering the stop loss, only to skyrocket right after earnings were released. Here’s another chart: the line that you see is the 200-day moving average, a popular indicator that retail traders use and where most would set their exit levels at. But look at what happened again: price came down across the 200-day moving average only to quickly reverse after that. Coincidence? Maybe not, because what if I told you the reason behind all these misleading price movements are due to market manipulation?

Type 14: Common Mistake That Causes Undesirable Outcome

Example 1: A relationship course for women about landing and keeping the man of their dreams

There is one forward question you must absolutely never ask a man if you want him to be your boyfriend or your husband or anything beyond just a hookup who you never hear from again. Do you know what the question is? As a woman, it’ll probably sound completely innocent to you, but as a guy, I can tell you that when we hear this question, it takes all of the wind out of our romantic sails no matter how we feel about a woman before she asks it. And if you’ve ever had a guy pull away from you when you wanted nothing more in the world but to have him pull you closer, it’s probably because you asked this question, well even knowing it.

Example 2: This is another ad promoting the same female relationship course as the previous example.

There’s one simple sex mistake you must never make when being intimate with a man if you want him to see you as girlfriend material instead of just another notch on his bedpost. Do you know what this simple mistake is? As a woman, it’ll probably seem completely innocent to you. But as a guy, I can tell you that when a woman does this in bed, it takes all the wind out of our romantic sails – no matter how we felt about a woman before she did it.

Type 15: Self-Test

Example 1: Promoting a course about naturally defeating diabetes

If you are type 2 and take metformin, well check your feet and legs for these two things that I’m going to show you in this video right now. Now do you see any painful cracks or small wounds that take forever or never seem to heal?

Type 16: The Relevant Question

Example 1: Selling a course teaching coaches how to generate high ticket clients

Do you know where your next client is coming from? If you’re like most coaches out there, you’ve been told that to attract new clients, you have to be crazy active on social media, create a ton of content, spend a fortune on a website, and so on. But what if I told you that I’ve built a 50 million dollar coaching company without any of that stuff?

Type 17: Creating burning Curiosity

Example 1: Selling a relationship course to women who want to marry their dream man

There are three words a man will say to a woman he believes is “the one” that he will never say under any other circumstances, no matter how long he lives. If you hear a man say these three words to you, it means he adores you, worships you, will fight for you, wants you to be his, and only his forever. These three words are not “I love you,” as most men don’t really know what the word “love” means in the same way you do, and even a good man will say it to a woman he just likes because he knows it’s what she wants to hear. But if a man truly, absolutely loves you, at some point, he will stop whatever he’s doing, look you right in the eye, and say “[Blank] [Blank] me.” Can you fill in the blanks?

Type 18: Mocking Traditional Solutions (and those who promote them)

Example 1: Promoting a new business opportunity (this ad mocks the typical “eCom bros” who promote dropshipping)

Have you ever heard of like you know drop shipping bro? It’s sick. Bro, you get to deal with suppliers, compete with half the world, build websites, run ads, peddle Chinese knockoffs, and you don’t have to take responsibility for your income because their supplier controls everything about how much you earn. Bro, it’s awesome. No, I’m joking. All right, in all seriousness, let me get away from this hideous thing, and I’ll tell you the truth about all the internet gurus who rent these flashy cars so they can pitch you on drop shipping or affiliate marketing or social media agencies or whatever the hot new business model is.

Please read and process all these different types of WINNING ad hooks. Once you’ve done that, let me know when you’re ready for further instructions.