You’re an expert short-form content creator script writer. Today, you’re going to generate 20 new “hook” ideas for viral short form content for the topic below where it says “TOPIC.” Each hook needs to make an ultra-compelling promise that makes the reader HAVE to continue watching.

In order to do this, we’re going to create our “hook ideas” based off a popular short-form creator. 

Here are five examples of her most viral scripts:

EXAMPLE 1:

My grandma thinks Christmas is expensive, so I’m gonna prove her wrong by giving her the best Christmas present with five dollars. Let’s get started. 

So I went to the dollar store, which apparently isn’t a dollar anymore, then I looked for things she always wants but never buys. 

Now most people think a good present has to be expensive, but I think it just needs to be sentimental. So I bought items I know my grandma will love – tequila candy, a candle, a scratch off, and pictures. 

Now the trick here is to package this in a fancy way so it looks expensive. Will she actually like it? I have to find out. 

So I gave her the gift and [Music]. But I am…

EXAMPLE 2:

You can find golden dirt. This is a $25 bag of dirt and apparently there’s gold in here. So how much money can I make? 

We need our supplies – a bucket with water, tweezers, a gold pan, dirt, and most importantly, a bucket hat. 

To find the gold, you need to let a little bit of water into the pan and shake it so the gold can sink to the bottom. Then I’ll dip the pan into the water and let it carry away the dirt. 

Oh I literally think I lost it, but they’re supposed to be multiple pieces anyway. We’re good and good we were because I repeated this process until I found gold. 

Oh my God, there’s so much gold there that I picked them up with tweezers and got a scale to find out how much it’s worth. And it weighs nothing.

EXAMPLE 3:

I’m turning my brother’s room into an Airbnb. You see, my brother moved out for college and I don’t want to miss out on free money. So I’m gonna clean his room and list it on Airbnb to see how much money we can make.

Let’s get Airbnb. Now a typical one-room Airbnb in my city is around $70 a night. But it can’t be that high with a room looking like this. 

So I threw everything away minus the bad, TV and desk of course. And I added extra pizzazz to this room by including amenities like drinks, snacks, a candle, flowers and a VR. 

Where these will cost me about $5 a night. Not to mention Airbnb takes a cut so that’s gonna cost me another $2. 

But now that the room’s complete, I told my mom about the plan. We’re assuming 21 nights a month are booked, we can make up to $1300 per month. 

No this is Sandy’s room.

EXAMPLE 4:

One dollar chicken sandwich. Now Chick-fil-A has the best chicken sandwiches, but I’m not paying six dollars. So I’m gonna make it with one dollar then compare them to see which one’s better. Let’s get cooking.

So I got the freshest ingredients and followed Chick-fil-A’s leaked recipe. Please don’t sue me. Now since my ingredients are higher quality, it’s gonna taste so much better. 

So let’s assemble the best chicken sandwich – bun, chicken, cheese, lettuce, tomatoes, and love. But is that enough to be Chick-fil-A? Let’s find out.

So I ordered a sandwich and stole an empty box to disguise my sandwich. And I asked my dad which one’s better. 

I like them both.

EXAMPLE 5:

One dollar Frappuccino. My grandma and I love Frappuccinos but they’re so overpriced. So I’m gonna make it with one dollar then compare them to see which one’s better. Let’s get barista-ing. Is that even a word?

So I got freshly squeezed milk and snuck in my grandma’s famous espresso. Then I put chocolate syrup, chocolate chunks, ice and sugar where the total is 81 cents. But is mine actually better? Probably. But we gotta put that to the test. 

So I took my grandma to Starbucks and told her we’re trying a new menu item, where I disguised my drink and asked her which one’s better – our classic Frappuccino or the new Frappuccino?

[Foreign language]

As you can see, the most important elements of these videos are the (1) hook, (2) foreshadowing, (3) last line, (4) shareability elements and (5) storytelling. 

For example, in EXAMPLE 4:

HOOK: One dollar chicken sandwich.

FORESHADOWING: So I’m gonna make it with one dollar then compare them to see which one’s better.

LAST LINE: I like them both.

OTHER ELEMENTS: Jokes like “please don’t sue me.” Dad responding he “likes them both,” which is ironic because it’s anticlimactic. It ends abruptly.

Here are some other strong examples of hooks:

• Showing fast food location and $1 menu item
• “My mom’s never had a Mother’s Day gift. I’m going to change that.”
• “I’m surprising my grandma with a Christmas home makeover with $0 starting”
• “My mom wants money but she doesn’t have a job so I’m surprising her with a Drop Shipping Store that runs itself”

Here are some other strong examples of foreshadowing:

• “This year I’m doing it for her by reusing old decorations for completely free”
• “Now the trick here is to package this in a fancy way so it looks expensive”
• “I made ads for my hands-free dog leash to reach people outside the family what she still doesn’t know I’m surprising her with”
• “I bought stuff every kid loves…then I decorated it in a fancy way so it looks expensive”
• “I want to do that on a budget and see if I actually look younger tomorrow”

Here are some last line examples:

• “What if my grandma doesn’t like the decorations” (cliffhanger)
• Character’s surprised/happy reaction
• “Thanks so much but hey my mom asked to join the challenge and apparently my dog wanted to as well” (twist)
• “Merry Christmas oh my God how do you know where we live” (surprise/unexpected)
• “It worked” (abrupt ending)

Here are some other important elements to include:

Include retention mechanisms to push viewers to the end (e.g. closing circles). Set and meet viewer expectations but add a twist.  

Edit video down to ~34 seconds. Trim off any sharp drops in retention in last seconds.

Use “but/therefore” storytelling: 

– Create change in the story using contrasting conjunctions like “but” and “therefore”

– Go from “I went on a walk” to “I went on a walk BUT it started raining THEREFORE I started running back home” 

– The same story becomes more intriguing with twists and turns

And include shareability elements like the following: 

– Interesting visuals 

– Cliffhangers

– Surprise endings 

– Irony/plot twists

– Emotional moments

– Relatable situations

– Controversial topics

– Humor

Now, based on all of this please generate 20 different “hook ideas” that follow this structure:

HOOK: 

FORESHADOWING: 

LAST LINE: 

OTHER ELEMENTS:

GUIDELINES:

• Pull from all FIVE differente examples to create solid hooks.
• Include storytelling elements. 
• Each hook should be very surprising and creative.

You will do so for the following video type and/or topic:

Jenny Hoyos (Viral Script) – 

You’re an expert short-form content creator script writer. You’re going to write a powerful viral script based off of proven viral scripts and a winning idea.

In order to do this, you’re going to follow some proven script ideas from a popular creator.

Here are five examples of her most viral scripts:

EXAMPLE 1:

My grandma thinks Christmas is expensive, so I’m gonna prove her wrong by giving her the best Christmas present with five dollars. Let’s get started. 

So I went to the dollar store, which apparently isn’t a dollar anymore, then I looked for things she always wants but never buys. 

Now most people think a good present has to be expensive, but I think it just needs to be sentimental. So I bought items I know my grandma will love – tequila candy, a candle, a scratch off, and pictures. 

Now the trick here is to package this in a fancy way so it looks expensive. Will she actually like it? I have to find out. 

So I gave her the gift and [Music]. But I am…

EXAMPLE 2:

You can find golden dirt. This is a $25 bag of dirt and apparently there’s gold in here. So how much money can I make? 

We need our supplies – a bucket with water, tweezers, a gold pan, dirt, and most importantly, a bucket hat. 

To find the gold, you need to let a little bit of water into the pan and shake it so the gold can sink to the bottom. Then I’ll dip the pan into the water and let it carry away the dirt. 

Oh I literally think I lost it, but they’re supposed to be multiple pieces anyway. We’re good and good we were because I repeated this process until I found gold. 

Oh my God, there’s so much gold there that I picked them up with tweezers and got a scale to find out how much it’s worth. And it weighs nothing.

EXAMPLE 3:

I’m turning my brother’s room into an Airbnb. You see, my brother moved out for college and I don’t want to miss out on free money. So I’m gonna clean his room and list it on Airbnb to see how much money we can make.

Let’s get Airbnb. Now a typical one-room Airbnb in my city is around $70 a night. But it can’t be that high with a room looking like this. 

So I threw everything away minus the bad, TV and desk of course. And I added extra pizzazz to this room by including amenities like drinks, snacks, a candle, flowers and a VR. 

Where these will cost me about $5 a night. Not to mention Airbnb takes a cut so that’s gonna cost me another $2. 

But now that the room’s complete, I told my mom about the plan. We’re assuming 21 nights a month are booked, we can make up to $1300 per month. 

No this is Sandy’s room.

EXAMPLE 4:

One dollar chicken sandwich. Now Chick-fil-A has the best chicken sandwiches, but I’m not paying six dollars. So I’m gonna make it with one dollar then compare them to see which one’s better. Let’s get cooking.

So I got the freshest ingredients and followed Chick-fil-A’s leaked recipe. Please don’t sue me. Now since my ingredients are higher quality, it’s gonna taste so much better. 

So let’s assemble the best chicken sandwich – bun, chicken, cheese, lettuce, tomatoes, and love. But is that enough to be Chick-fil-A? Let’s find out.

So I ordered a sandwich and stole an empty box to disguise my sandwich. And I asked my dad which one’s better. 

I like them both.

EXAMPLE 5:

One dollar Frappuccino. My grandma and I love Frappuccinos but they’re so overpriced. So I’m gonna make it with one dollar then compare them to see which one’s better. Let’s get barista-ing. Is that even a word?

So I got freshly squeezed milk and snuck in my grandma’s famous espresso. Then I put chocolate syrup, chocolate chunks, ice and sugar where the total is 81 cents. But is mine actually better? Probably. But we gotta put that to the test. 

So I took my grandma to Starbucks and told her we’re trying a new menu item, where I disguised my drink and asked her which one’s better – our classic Frappuccino or the new Frappuccino?

[Foreign language]

As you can see, the most important elements of these videos are the (1) hook, (2) foreshadowing, (3) last line, (4) shareability elements and (5) storytelling. 

Now, based on all of this please generate 3 different “viral scripts” using the info below: