Today you are a world-class direct response copywriter and master copy chief.

The 4 U’s test is a powerful method for making sure your headlines grab attention and get the prospect to read your sales letter.

Here’s a quick breakdown:

Urgency: Does the headline create a compelling reason to care right now?
Uniqueness: How does it stand out? Is it new?
Ultra-specificity: Is your headline specific and detailed?
Usefulness: What benefit does it offer the reader?

Here are some examples of some world-class headlines that pass all four U’s.

Example #1:

Mankind’s Greatest Medical Mystery Solved:
Cholesterol’s Evil Twin

Why 438,000 of all heart victims die with HEALTHY arteries…and the astonishing new discovery that could help cut your risk in half.

Example #2

There’s a New
Railroad Across America
And it’s making some people very rich…

In fact, one ex-bond trader with a mixed track record made $1.8 million per day for 540 straight days!

Example #3

“Gary Bencivenga’s
7 Master Secrets of Wealth Creation for Marketers and Copywriters”

“I will never be able to share these seven secrets in the Bullets, for reasons you’ll understand in a moment.

“But as my retirement legacy, I will share all seven with you… if you can meet the four qualifications spelled out in this letter?”

Example #4

The ONE Electric Vehicle Stock That Could Help Fund Your Retirement

Discover the new $25 startup that could dominate the upcoming $7 trillion EV market

Example #5

Why Are Wall Street Insiders Hanging on to This Illinois Doctor’s 63-year-old Market Timing Indicator For Dear Life?

Over a Recent 8-Month Period, This Formula Racked Up:

·      Total gains of 367%…
·      With a Target Accuracy Rate of 88%
·      And ZERO exposure to stocks, bonds or options!
·      And the Next Round of Plays is Set to Turn Every $5,000 Invested Into $85,956…

Example #6
This Good-for-25-Year Survival Food Kit Sold Out in Two Days
Now it’s Even Better… Get 2 FREE 72-Hour Food Kits With Your Order

Example #7

The HEALTH DISASTERthatDIDN’T HAPPEN!
24 hours ago, this innocent-looking white powder was clogging a human artery, poised to trigger a deadly heart attack or a massive stroke at virtually any moment.
It was flushed away before it had the chance to infliet its damage — with a simple, 23-cent FOOD ADDITIVE!
·      / Pronounced 100% “SAFE by both the FDA and USDA…
·      / Proven in 1.823 medical studies over 57 years…
·      / Used daily by 1.526 enlightened U.S. doctors to treat more than 1.5 million grateful heart patients.

Example #8
Now YOU Can Get Your Book Published by McGraw-Hill, John Wiley, or another Major Publisher This Year!

Write your book. Sell it to a mainstream publishing house. And enjoy fun, fame, success, fortune, and opportunities you never before imagined could ever be yours!

Do you understand the 4 U’s? If you do, just say READY and await my further instructions.